Le Havre AC has confirmed the appointment of Demba Ba as sporting director. The 41-year-old, former Chelsea and Newcastle player, succeeds Bodmer and will be responsible for developing the team for the upcoming season. Demba Ba spent his childhood and teenage years in Le Havre before becoming one of Africa's most recognizable football figures. He played for several clubs, including Chelsea and Newcastle, before retiring in 2021. He then joined the world of football administration and worked as a sporting director at Dunkerque in Ligue 2. The club welcomed Demba Ba with enthusiasm, highlighting his link with the city and region. "It's a bit of a homecoming: Demba Ba spent his childhood and adolescence in Le Havre and is now returning to settle in the Ocean City!" read the club's official statement. "With his experience and a builder's spirit, Demba Ba has now joined Le Havre AC. He will continue to develop the club and help it establish itself in Ligue 1! Welcome, Demba!" The club hopes that Demba Ba will be able to attract talent and support the team's ambitions in Ligue 1. He will be responsible for preparing the team for the upcoming transfer window and ensuring that the squad has the quality and depth required to compete consistently in the French top flight. Le Havre AC is currently 14th in Ligue 1 with 29 points, 6 wins, 11 draws and 12 losses in 29 matches. The season is far from over and the club hopes that Demba Ba will be able to help improve the results.