Le Havre AC has confirmed the arrival of Demba Ba as sports director, replacing Mathieu Bodmer, who resigned after the club secured maintenance in Lorient. Demba Ba, the former striker who played for Hoffenheim, Newcastle, and Chelsea, impressed at Dunkerque as sports director. The club is counting on his building spirit and ability to work with limited means. Demba Ba quickly made his mark at USL Dunkerque by appointing Luis Castro as coach and succeeding in maintaining a promoted team that was initially struggling. The following season, the northern club achieved a brilliant 4th place, the promotion playoffs, and a semi-final in the French Cup. Le Havre AC is relying on Demba Ba to relaunch the transfer market and improve the club's performance. Demba Ba was trained in local clubs such as ES Mont-Gaillard, ASPAH, or SC Frileuse, before exploding in the Bundesliga and then in the Premier League. His career continued in Turkey and China, before converting to sports director at Dunkerque. Le Havre AC is convinced that Demba Ba is the right man for the job. The club will do everything to help Demba Ba succeed in his new role. Demba Ba is a strategic choice for the club, which is counting on his experience and expertise to improve the club's performance.