Le Havre AC has recently announced the appointment of Yacine Sossé Alaoui as general manager, a strategic decision aimed at strengthening the club's commercial development. Starting June 1, 2026, Alaoui, who has significant experience in professional football, will be responsible for increasing the revenues of the Normandy club. The HAC, which has successfully maintained its position in Ligue 1, is relying on the expertise of a leader who has worked with prestigious clubs such as PSG and OM. Yacine Sossé Alaoui began his career at KPMG Football Benchmark before joining Paris Saint-Germain, where he held a business analyst position. His career also led him to collaborate with FIFA, giving him a deep understanding of international football structures. Before joining Le Havre AC, Alaoui served as strategy and development director at Olympique de Marseille and then at OGC Nice. His mission within the HAC will be to drive the development of business activities and support revenue growth as the club prepares for its fourth consecutive season in Ligue 1.