Le Havre AC has officially signed a major new partnership with the Seafrigo group, which becomes its principal shirt sponsor. The announcement was made on Monday, as reported by Sportune, and the new kit was unveiled on Saturday during the match against Stade Brestois.
Jean-Michel Roussier, the president of the Norman club, welcomed this return. "Le retour de Seafrigo au côté du HAC, symbolisé par leur présence sur nos maillots, représente un marqueur fort pour notre club," he said. The club is currently navigating Ligue 1 in 16th place, having taken just one point from a possible nine after three matchdays. Their recent form is LDL, with two goals scored and four conceded.
Why is Seafrigo returning to Le Havre AC?
This partnership is not a first. Seafrigo had already supported Le Havre AC between 2017 and 2020. Founded over forty years ago by Éric Barbé, the company has kept its headquarters and a strong link with the city of Le Havre, despite its international development across five continents. For the founder, this collaboration holds particular significance.
"Pour Seafrigo, cette collaboration revêt une résonance toute particulière : nous partageons avec le club une histoire, un territoire et un attachement profond au Havre," explained Éric Barbé. He added that this return reflected a desire to support a club emblematic of the region and to share common values like commitment and solidarity.
What is the club's current sporting context?
The signing of this partnership comes at a time when Le Havre AC is looking to stabilize its position in the league. With just one point on the board, the team is eight points behind the leader, AS Monaco. The defense, which has conceded four goals, will be a major focus for upcoming fixtures.
Fans can check the full schedule and the club's exact position on our standings page. The next challenge is an away trip to face Estac Troyes, currently 9th, on November 21st. This match will be important in any attempt to climb the table.
What does this deal mean for the future?
Jean-Michel Roussier emphasized the synergies between the company and the club. "Nos projets sont communs : une forte implication territoriale, des valeurs partagées et des synergies conjointes," he stated. The return of a historic partner like Seafrigo brings financial and symbolic stability to the sporting project.
The club can now focus on preparing for its next matches with this renewed support. Detailed squad statistics are available on our squad page. The immediate objective will be to find a first league victory to move away from the lower reaches of the table. The trip to Troyes in two months is already on everyone's mind.
