Le Havre Athletic Club has secured a major new partnership with Seafrigo Group, which becomes the club's principal partner. The deal, launched on September 5, 2026, was announced by the global sports marketing agency SPORTFIVE, as reported by sportfive.com.
The club, currently sitting 16th in the Ligue 1 standings with just one point from three games, strengthens its local economic ties. Seafrigo, founded in Le Havre over forty years ago by Éric Barbé, will now have its name on the players' jerseys. The collaboration also includes communication initiatives and activation programs.
Why is this partnership important for HAC?
Seafrigo's return alongside HAC marks a significant step for the club's stability. Jean-Michel Roussier, HAC's president, stated: "Seafrigo's return alongside HAC, symbolized by its presence on our jerseys, represents a strong milestone for our club." The partnership reflects a concrete commitment to support an iconic club from the region, as the team looks to improve its performances after a tough start to the season with two goals scored and four conceded.
The impact goes beyond mere sponsorship. Many Seafrigo employees, now operating across all five continents, have strong ties to the Le Havre area. This human dimension amplifies the symbolic weight of the agreement.
Who are the key figures behind this deal?
Three main players were instrumental in finalizing this partnership. Éric Barbé, Chairman and Founder of Seafrigo, expressed his pride. "We are particularly proud to renew our relationship with Le Havre Athletic Club and to become HAC's principal partner," he said.
On the club's side, Jean-Michel Roussier is steering this new strategic alliance. Finally, Xavier Odonne, the Managing Director at SPORTFIVE, the global sports marketing agency that help the deal, plays a central role in its operational execution. This three-way collaboration aims to actively contribute to HAC's long-term development.
What is the club's current sporting context?
The announcement of this partnership comes at a time when HAC needs to find a winning path again. The club is currently 16th in the table, with a record of zero wins, one draw, and two losses. Their recent form is concerning (LDL), and they trail league leaders AS Monaco by eight points.
The defense, which has let in four goals, will need to tighten up. Supporters can check the team's detailed stats to analyze this early part of the season. The immediate objective will be to climb the standings, a task that requires better efficiency in front of goal.
What are the next steps for HAC?
With this renewed financial and logistical support, the club can plan for the future with more confidence. The team now prepares for its next away fixture against Estac Troyes, scheduled for November 21, 2026. Troyes currently sits in 9th place, making them a direct rival in the battle to avoid relegation.
The players will need to capitalize on the positive momentum created by the partnership. The full schedule of upcoming matches is available on our fixtures page. The priority remains on the pitch, where every point will be precious to secure their Ligue 1 status. HAC's next official match is therefore an away fixture against Troyes on November 21.
