Le Havre AC has formalized a new partnership with the brand ZEturf for the next two Ligue 1 seasons. The deal, announced this week, ties French football's oldest club to this subsidiary of the FDJ UNITED group for the 2026-2027 and 2027-2028 campaigns.
The club, currently 15th in the standings with one point from two games, is looking to stabilize its sporting project. With just one draw and one loss, and a goal difference of -1, every financial boost matters. The partnership with ZEturf comes as HAC prepares for its trip to Troyes on November 21st, facing a team sitting in sixth place.
What are the terms of the partnership?
ZEturf, a brand specializing in online horse racing betting, becomes an official partner of Havre Athletic Club. Its new visual identity will be deployed as part of this collaboration. The brand will gain visibility on the professional team's match shorts during Ligue 1 McDonald's games. Its logo will also appear on the players' training kits.
At the Stade CMA CGM Océane, ZEturf's presence will be ensured via LED screens and giant video displays. The partnership also includes digital activations and operations aimed at engaging supporters. These actions are designed to strengthen the brand's local roots among sports fans.
Why is this alliance strategic?
For ZEturf, this partnership represents an opportunity for increased visibility with a sports audience. The brand describes itself as a recognized player in its sector, already involved in the sports universe. In a statement reported by hac.football, ZEturf said: "We are very happy to formalize this partnership with Le Havre AC, a historic club that embodies values of commitment, proximity and ambition that we share."
On the Norman club's side, the arrival of this partner fits into a development dynamic. Le Havre AC highlighted shared values. "We are very happy to welcome ZEturf among the official partners of Le Havre AC." the club stated.
What is HAC's current sporting context?
This commercial announcement comes in the middle of the Ligue 1 season. Le Havre AC has started its 2026-2027 campaign with mixed results. The team has scored only one goal and conceded two in its first two outings. They trail the leader, Lille, by six points in the overall standings.
The staff and players must now focus on preparing for the upcoming fixtures. Supporters can follow the evolution of the sporting situation on our standings page. The squad list, featuring the players who will wear the new kits with the partner's logo, can be viewed on our squad list.
What are the next steps?
The on-field realization of this partnership is imminent. The players will sport the ZEturf logo in their next official match. The team travels to Troyes on November 21st for a important encounter, with ESTAC occupying sixth place. The full schedule of upcoming matches is available in our fixtures section.
ZEturf's commitment runs until the end of the 2027-2028 season, covering two full Ligue 1 campaigns. This financial stability arrives at a time when the club is seeking to consolidate its status in the top flight.
